You don’t need more (unsolicited) parenting hacks. You need realistic routines paired with supportive guidance.

I got you. Introducing…

The Rooted Crew

Your go-to virtual membership for expert-backed parenting strategies in the baby, toddler, + preschooler years (plus a supportive community that actually gets it..!)

Doors close on April 27!

Parenting today comes with an overwhelming amount of advice - ask one question, and you’ll get 839,274 different answers… which all contradict each other. The constant noise breeds anxiety, decision fatigue, and self-doubt, leaving you wondering if you’re doing it all wrong.

The longer this goes on, the more isolated and overwhelmed you feel. Every day that you struggle as a parent is one less day to experience joy with your child.


It’s time to stop piecing together parenting advice from social media while second-guessing yourself every step of the way. The Rooted Crew gives you one trusted, evidence-based space for all your questions, struggles, and wins – so you can navigate motherhood with confidence and ease.

Because you DESERVE real guidance, support, and a community that truly understands.

Mom of 3 year-old boy:

“Without a village or even family support, it has felt largely overwhelming and lonely trying to navigate how to be a first time parent. It is so important to have ONE place to turn to for tips, tricks, and advice, that are all backed by education and science!””

Is The Rooted Crew right for you?

Let’s be honest. If you’re here, chances are:

  • You have one or more kids, at least one of whom is under 5 years old.

  • You’re exhausted, overwhelmed, and wondering if you’re doing this whole mom thing right — but all the conflicting advice just leaves you more confused.

  • Certain parts of your day (or the entire thing) feel chaotic, with mealtime battles, sleep struggles, neverending tantrums, sibling conflicts, etc - but you aren’t sure where to start to make a change.

  • You want to follow evidence-based parenting strategies, but you’re overwhelmed by the options and unsure where to start or how to put them into action.

  • You crave a community of like-minded moms who actually get it—because right now, it feels like you’re in this alone.

Good news… THE ROOTED CREW is for you!

“I have a busy full-time job, so finding a mom’s group to join in-person isn’t feasible. This community being online lets me engage when I do have the time!”

-Mom of 2.5 year-old and 8 month-old

“The Rooted Crew is a one-stop-shop for EVERYTHING you need to support your kiddo from birth to kindergarten: accurate information, intentional feedback, peer support, and community.”

-Mom of 2 year-old

“Absolutely would recommend The Rooted Crew to another parent! There is A LOT of noise and misinformation on the internet and social media. The Rooted Crew is a source of quality information and meaningful engagement from Jess and other parents who genuinely want to listen, support, and share their successes and challenges.”

-Mom of 3 year-old and 1 year-old

Why I created The Rooted Crew

Meet Jess: Pediatric OT, Mom of Two, and Your Go-To for Practical Parenting Support

When I first started working as a pediatric occupational therapist, I saw firsthand how much a child’s home environment shaped their development. Whether I was helping a kindergartener in the classroom or working with families in their homes, one thing became clear—parenting struggles don’t exist in isolation. Sleep, eating, behavior, and play are all connected, and families needed more than just quick tips; they needed a clear, practical way to support their child’s development through everyday routines.

Then, I became a mom myself. Despite my years of experience working with babies and young children, I was completely overwhelmed by the flood of (often contradictory) information from social media, experts, and well-meaning family and friends. I wanted one trusted place to turn for guidance—something evidence-based, realistic, and free of judgment or extremes. That place didn’t exist, so I created it.

What started as an Instagram account to share my knowledge has grown into The Rooted Crew—a membership designed to give parents the essential information and support they need, all in one place. My goal is to help you cut through the noise, feel confident in your parenting, and build routines that work for your unique family.

I’m so glad you’re here, and I can’t wait to support you inside The Rooted Crew!

Here’s what current members have to say about The Rooted Crew:

What happens when you join The Rooted Crew?

STEP 1: Join and get instant access to the resource library & printable tools.

STEP 2: Set up your profile, connect with the community and ask your first question.

STEP 3: Check out this month’s Challenge and implement one quick strategy to experience your first EASY win right away.

STEP 4: Attend your first live session & ask individual questions or simply listen in for expert guidance to other’s similar struggles.

STEP 5: Continue to adjust as your child grows, feeling supported, less stressed, and more confident every step of the way!

A peek inside The Rooted Crew

What you get inside The Rooted Crew:

✔ COMPREHENSIVE RESOURCE LIBRARY (Ages 0-5): A growing collection of expert-backed, evidenced-based guidance on sleep, eating, play, behavior, daily tasks, and more – organized by age so you can easily find what’s relevant to your child now and as they grow - $399 VALUE

✔ PRINTABLE CHARTS & TOOLS: Ready-to-use visual guides, including routine charts, a family mealtime planner, a toddler bedtime pass, a “what to wear” chart, and more to make daily life smoother - $90 VALUE

✔ TWICE-MONTHLY LIVE TUESDAY TALKS WITH JESS – Join me for live sessions covering practical parenting topics, where you can ask questions and get real-time, individualized support. Replays are posted if you can’t make it live! - $160 VALUE

✔ MONTHLY FOCUS & CHALLENGE – Each month, we tackle a specific area of parenting together, breaking it down into small, doable steps so you can actually implement changes (and be held accountable!) that you want to make - $50 VALUE

✔ DIRECT SUPPORT WHEN YOU NEED IT – Ask your parenting questions anytime inside the group and get expert responses from Jess within 48 hours - $299 VALUE

✔ GUEST EXPERT LIVE SESSIONS – Learn from other trusted professionals on topics that matter most to you and your child - $199 VALUE

✔ SUPPORTIVE MEMBER COMMUNITY – A main discussion thread where members connect, share wins, ask for advice, and get support from like-minded moms - PRICELESS!!

Limited-time Founding Members Rate:

$29/month!

“All The Information I Was Conditioned To Think Was Intuitive In A Single, Comprehensive Resource”

“As a first-time mom, I felt like there was no single resource to provide me with the basic information that I was always conditioned to think was intuitive. This provides the information into a single, comprehensive resource that helps me feel confident in my decisions!”

-Alex, First-Time Mom

Your journey inside The Rooted Crew

Parenting young kids can feel overwhelming - there are so many challenges, so much conflicting advice, and no clear roadmap. The Rooted Crew changes that.

Inside, you’ll follow a simple, step-by-step journey to bring more clarity, confidence, and ease to your days.

  1. A FRESH PERSPECTIVE 👉 Right now, you’re struggling with sleep, behavior, eating, or just the day-to-day chaos of parenting. You feel overwhelmed by all the advice out there and don’t even know where to start. That’s why you’re here—to find one trusted place for guidance, answers, and support.

  2. CONNECTION & REGULATION 👉 Before we dive into routines, we start with what matters most: a connected and regulated child. A dysregulated child struggles with everything—sleep, mealtimes, transitions, play, behavior. When you focus on connection first, everything else becomes easier.

  3. BACK TO THE BASICS 👉 It’s all connected. A child who isn’t sleeping well won’t play well. A child who isn’t eating enough won’t sleep well. A child who relies on your entertainment all day won’t develop independent play skills. Inside The Rooted Crew, you’ll nail down these foundational pieces so everything else flows more smoothly.

  4. TROUBLESHOOT & PERSONALIZE 👉 Every child is different, and every family has unique struggles. Whether it’s bedtime battles, separation anxiety, or picky eating, this is where you’ll dive into tailored solutions that work for your child and your parenting style.

  5. FIND CONFIDENCE & JOY IN THE LITTLE MOMENTS OF EVERYDAY PARENTING 👉 The biggest shift? You’ll stop second-guessing every decision. You’ll do less, lead more, and finally feel confident, calm, and in control of your parenting approach. The overwhelm fades, and you actually start enjoying these years.

You don’t have to figure it all out alone. The Rooted Crew is here to guide you every step of the way.

“Hearing other people’s challenges makes me feel not so alone! I wish none of us had to deal with the challenges of parenting, but it’s validating and encouraging to hear I’m not alone.”

-Sarah, mom of 15 month-old

 Frequently Asked Questions

  • The Rooted Crew is a membership for parents of babies, toddlers, and young kids (ages 0-5). Inside, you'll find expert-led resources, live discussions, and a supportive community to help you navigate sleep, behavior, mealtimes, potty training, and more—all in ONE place.

  • While Instagram offers bite-sized tips, The Rooted Crew gives you a structured, in-depth approach with organized resources, live support, and a direct way to get your parenting questions answered in a way that is catered to YOUR individual child and family.

  • I get it. As parents, our days (and nights) are really full. The Rooted Crew is designed to save you time by giving you clear, easy-to-implement strategies in ONE place. You can pop in for as little as 5 minutes per week and get the information you need to implement small, quick changes to see incredible progress. All Live sessions are recorded, so you can listen to the replays on your own time as well.

    Many parents say that the best thing about The Rooted Crew is that it is a consolidated source of information that actually saves you time formerly spent scrolling, searching, and reading lengthy books or articles. Instead, you have one go-to place to turn to when it’s convenient for you—whether it’s for quick guidance, a live session, or a monthly challenge that fits into your daily routine.

  • No worries! You can cancel anytime. There's no long-term commitment, so you can try it out risk-free and see if it works for you.

  • Absolutely! The Rooted Crew includes resources for every stage from newborn to age five, so you’ll have the tools you need now and as your child grows.

  • Yes! Inside the community, you can ask questions anytime and get personalized guidance within 48 hours—plus feedback from other parents who’ve been there, too.

  Disclaimer: All of the information presented in this product and on Rooted in Routine’s website (www.rootedinroutine.com) is published in good faith and for general information purposes only. The information contained within The Rooted Crew membership and on Rooted in Routine’s website is meant to provide general, developmentally-appropriate advice and strategies that are typically well-tolerated. This information is not a substitute for medical advice and is not meant to replace a visit with your child’s pediatrician or referral to a therapist in regards to medical or developmental concerns or diagnoses. Any action you take upon this information is at your own risk. Rooted in Routine is not liable for any outcomes or damages in connection with the implementation of the information. By purchasing this product, you hereby consent to this disclaimer and agree to its terms.